|About the Book|
This book is loaded with real-life examples, encouragement, enthusiasm and ideas to build your massage business quickly! Take the fear out of making contact, create a positive attitude and build a thriving practice.You will discover how to createMoreThis book is loaded with real-life examples, encouragement, enthusiasm and ideas to build your massage business quickly! Take the fear out of making contact, create a positive attitude and build a thriving practice.You will discover how to create opportunities for yourself and how to take advantage of them.You will learn valuable and powerful marketing tools to generate and retain clients.You can overcome apprehension about new situations and meeting new people so you can more easily promote yourself.And all of these marketing techniques are easy, effective and inexpensive!Author Kathryn Merrow started her business during a recession but that didnt stop her. She has provided over 20,000 therapeutic massages. She established, directed and grew a successful massage clinic with several therapists.Merrow credits her success to her previous experience in sales, marketing and customer service because it doesnt matter how good you are if nobody knows you are out there. She applied the methods of successful entrepreneurs and executives to the field of massage.Kathryn Merrow shares a wealth of knowledge with realistic steps to enhance your exposure and build your bodywork or massage practice.The book covers the following topics and more:Motivation and inspirationThe difference an attitude makesHow to create a good first impressionHow to imitate successPublic speaking tips and tricksHow the Chamber of Commerce can helpYour business cardsVolunteering and donationsHow to get and give supportWhy people will be glad to see youHow to create an avalanche of appointmentsHow to write your own press releases and submit themUsing print and broadcast media and how to get them for freeWhat to do if you are too shy?How to provide great customer serviceHow to create an inviting environment that will keep your clients coming backMarketing with voice mail and the Internet.